With Long Term Care they have received information on the importance and the different factors of what it could cost. The individuals have been educated and realize they would like to sit down with someone, to discuss their options. Everyone has their own concerns and questions and this is where we match them up with a specialist in their vicinity. They are affluent and are ready to take the next step. They answered these specific questions on the mailer:
1. Do you currently have Long Term Care insurance? (They must check the box "No")
2. Are you interested in speaking with a Long Term Care Specialist in your vicinity? (They must answer "Yes")
When the survey has been completed we are able to get their names, addresses, home phone numbers, age, income, and net worth (excluding their residence).
Their is no free gift or incentive, other than them wanting more information, so the percentage of people that respond are minimal. The leads are exclusive so it is important to purchase your city or county right away to ensure availability.
|LTC regular pricing (and subsequent reorders):
|$15.00 per contact
|LTC introductory price (high response only):
|$6.00 per contact