Our Method
The key points in a mailer that goes out to those with Annuities are as follows:
1. If you presently have CD’s, money market funds, Savings accounts and/or bonds and would like to know if you are still eligible for improved interest rates with tax benefits, send this card back immediately. You still may qualify for these Tax Savings if you act now.
In retrospect these prospects are affluent and are interested in the potential annuities may have to offer in fulfilling their long-term retirement plans and overall needs by providing a secure alternative. The idea of getting improved interest rates with tax savings benefits makes this offer very tempting to most clients and they will normally respond.
Annuity leads regular pricing (and subsequent reorders): | $15.00 per contact |
Annuity leads introductory price (high response only): | $6.00 per contact |